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UK Investment Statistics | 2026

Table of Contents
Key Findings
  • 35% of UK adults hold investments — down from 37% in 2022, a loss of ~1 million investors. FCA May 2025
  • 61% of UK adults with £10k+ in assets hold it mostly in cash — despite 50 years of data showing long-term wealth erosion. FCA May 2025
  • £1 saved in cash in 1975 now has the purchasing power of just 7p — a 93% loss to inflation over 50 years. ONS/TIC
  • £649 million was lost to investment fraud in 2024 — up 6% from £612m in 2023. Crypto scams surged from 40% to 66% of reports. Action Fraud Apr 2025
  • Cash ISA subscriptions surged 67% year-on-year — driving total ISA subscriptions to £103bn (+44% YoY). HMRC Sept 2025
  • Men are 54% more likely to hold investments than women — 43% vs 28% participation rates. FCA May 2025

How Many People Invest in the UK?

35%
of UK adults hold investments
↓ 2pp from 2022
19m
people investing

35% of UK adults currently hold investments (excluding property-only investors), according to the FCA's Financial Lives Survey 2024, published May 2025. This represents approximately 19 million people — down 2 percentage points from 37% in 2022.

What Investment Products Do UK Adults Hold?

UK Investment Participation by Product Type Source: FCA Financial Lives 2024
Investment Type% of UK AdultsEst. Holders
Shares/equities (directly held)
20%
10.0 million
Stocks & Shares ISA
17%
9.3 million
Investment funds (non-ISA)
9.4%
5.1 million
High-risk investments
8.4%
4.6 million
Cryptocurrencies
4.3%
2.3 million
21% of current investors began investing in the last three years, according to the FCA. This "new investor" cohort is more likely to use social media for research and hold high-risk investments.

How Does UK Investment Compare Globally?

The UK has the lowest retail investment participation in Europe. British retail investors control just 21% of assets under management — compared to 84% in Spain, 34% in Italy, 30% in Germany, and 28% in France.

21%
UK retail share of AUM
Lowest in Europe
55%
US stock market participation

How Does Stock Market Participation Compare?

Stock Market Participation by Country Source: HelloSafe/Visual Capitalist 2025
CountryParticipation Ratevs UK
United States
55%
+22pp
Canada
49%
+16pp
Australia
~35%
+2pp
United Kingdom
33%
Germany
14%
-19pp

Who Owns UK Equities?

UK equity ownership by UK residents has collapsed from over 50% in the 1960s to just 12% today. The majority of the UK stock market is now owned by overseas investors and institutions.

The retail investor retreat: Despite having one of the world's largest financial centres, British households have increasingly retreated from direct equity ownership — a trend that accelerated after the 2008 financial crisis.

How Unequal Is UK Wealth?

The UK has the second-highest wealth inequality in the OECD, behind only the United States. The richest 50 families hold more wealth (£468 billion) than the entire poorest half of the population (34.1 million people).

43%
of UK wealth owned by top 10%
9%
owned by bottom 50%

How Fast Is Inequality Growing?

UK Wealth Distribution Source: Equality Trust / ONS 2025
GroupShare of WealthTrend
Richest 1%21% of all wealth↑ Doubled since 1984
Richest 10%43% of all wealth↑ Growing
Middle 40%48% of all wealth→ Stable
Bottom 50%9% of all wealth↓ Shrinking

The wealth gap grew 50% in just 8 years (2011-2019). At current trends, the Fairness Foundation projects that by 2035, the top 200 families' wealth could exceed the entire UK GDP.

50 richest families
£468bn
More than 34.1m people
Income ratio
12:1
Top vs bottom fifth
Gini coefficient
0.59
Among highest in Europe
Why does this matter for investors? Concentrated wealth means concentrated investment. Those without inherited wealth must rely on earned income and disciplined investing — yet 61% of those with £10k+ keep it in cash, eroding their position further.

How Much Money Is in UK ISAs?

The UK ISA market reached £872 billion in total value at the end of 2023-24, growing 20.1% year-on-year according to HMRC data published September 2025.

£103bn
subscribed in 2023-24
↑ 44% vs 2022-23
£872bn
total ISA market value
UK ISA Subscriptions 2023-24: £103 billion total with Cash ISAs £69.5bn (67%), Stocks & Shares ISAs £31.4bn (30%), and Lifetime ISAs £2.35bn (2%)

Who Holds ISAs?

ISA accounts subscribed
15m
+21% YoY
Adults with ISA
39.4%
in England
Average ISA value
£34k
market value
Tax relief cost
£9.4bn
2024-25
Only 7% (1.6 million people) use their full £20,000 ISA allowance — yet this wealthier group benefits most from the £9.4 billion annual tax relief.

What Is the UK Investment Gap?

Despite record ISA subscriptions, the UK has a significant "investment gap" — money held in cash that could potentially be invested for better long-term returns.

£1.7tn
UK household cash deposits
61%
with £10k+ hold mostly cash
£430bn
potential investment gap
UK Investment Gap: 61% of UK adults with £10k+ in investible assets hold it mostly in cash, showing pie chart breakdown and inflation impact

Why Do People Hold So Much Cash?

Barriers to Investing Source: FCA 2024; WEF
Reason% Citing
Fear of losing money
40%
Product unpredictability
21%
The investment gap has grown 30%+ in two years according to Barclays research. Higher savings rates since 2022 have made cash more attractive, but historical data shows this comes at a significant long-term cost.

Are Finfluencers Trustworthy?

85% of UK investors aged 18-40 turn to social media for investment ideas, according to FCA research. Yet 68% of top TikTok finfluencer posts break FCA rules, and 42% of people who invested based on social media advice lost money.

68%
of TikTok finfluencer posts break FCA rules
Adclear Nov 2025
42%
of social media investors lost money
Barclays 2024

How Do Young Investors Get Advice?

Gen Z Investment Information Sources Source: Barclays/FCA 2024
Source% UsingRisk Level
TikTok
46%
High
YouTube
29%
Medium
Instagram
26%
High
Friends/family
32%
Low
Don't verify credentials
51%
of social media investors
Unaware of paid promotions
37%
of Gen Z followers
FCA investigating
20
finfluencers under caution

What Are the Consequences?

A 2024 academic study found that 75% of retail investors in meme stocks lost money. The FCA has issued 1,702 consumer alerts about illegal crypto promotions and is investigating 20 finfluencers under criminal caution.

Red flags to watch for: "Guaranteed returns", no risk disclosure, undisclosed paid partnerships, pressure to invest quickly, and unregistered firms. Always check the FCA register before investing.

Is the "Great Wealth Transfer" a Myth?

Headlines promise £5.5-7 trillion passing from Baby Boomers to younger generations by 2050. But the reality is far less transformative for most people.

61
average age to receive inheritance
£33k
median inheritance amount

Who Actually Benefits?

The Inheritance Reality Check Sources: HMRC, IFA Magazine, Knight Frank
StatisticReality
Average age to inherit61 years old
Post-1980 births may wait untilAge 70
Median inheritance£33,000 (not life-changing)
Households receiving substantial sums~1 million (of 28m UK households)
Boomers prioritising retirement over leaving inheritance75%
Inheritance that is property (illiquid)70%

What About Inheritance Tax?

IHT receipts forecast
£50bn
2024-29 (↑19%)
Average IHT bill
£215k
2021-22
Annual inheritances
£100bn+
and rising
The real message: For most people, relying on inheritance is not a retirement strategy. Those born after 1980 may not inherit until their 60s or 70s — by which point retirement planning needed to happen decades earlier.

Who Invests in the UK?

What Is the Investment Gender Gap?

UK Investment Gender Gap: 43% of men hold investments vs 28% of women - a 54% gap. Women have 47.7% less in savings on average.

Men are 54% more likely to hold investments than women (43% vs 28%). This compounds over time: women have 47.7% less in savings on average (£6,870 vs £13,141).

What Is Investment Participation by Age?

Counter-intuitively, younger people are more likely to invest than older generations:

Investment by Generation Source: Industry surveys 2024-25
GenerationInvestment RateNotes
Gen Z (18-27)68%Highest rate
Millennials (28-43)~50%Strong participation
Gen X (44-59)~40%Moderate
Baby Boomers (60+)~35%Lowest rate
Caution: 50% of Gen Z own cryptocurrency, and 29%/26% get investment advice from YouTube/TikTok respectively — higher risk, less regulated sources.
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How Much Is Invested in UK Funds?

The UK fund management industry reached a record £10 trillion in assets under management in 2024, according to the Investment Association.

£10tn
total AUM
↑ 10% YoY
36%
of European AUM
UK Fund Industry AUM Growth (2020-2024)
£10tn £9tn £8tn 2020 2021 2022 2023 2024 £8.5tn £9.9tn £8.8tn £9.1tn £10.0tn -12% crash Record
Source: Investment Association, October 2025

Where Is UK Investment Money Going?

2024 Net Fund Flows Source: Investment Association
Fund CategoryNet FlowsTrend
UK Equity-£20.89bnMajor outflows
US Equity+£19.54bnLargest ever inflows
Fixed Income+£16.29bnStrong demand
The Great UK Equity Exodus: UK investors are voting with their feet — investing abroad rather than in British companies. UK equity allocation has fallen from 29.6% (2008) to just 11.5% (2023).

How Much Money Is Lost to Investment Fraud?

Investment fraud has reached alarming levels in the UK, with cryptocurrency scams dominating reports.

£649m
lost to investment fraud
↑ 13% vs 2023
66%
crypto-related
UK Investment Fraud 2024: £649 million lost, up 6% from £612m in 2023. Crypto-related reports surged from 40% to 66% of all cases.

How Do Investment Scams Reach Victims?

Social Media Fraud Sources Source: City of London Police, April 2025
Platform% of Reports
WhatsApp
40%
Facebook
18%
Instagram
14%
Key insight: While the number of reports fell 7%, total losses increased 13% — suggesting fewer but larger, more sophisticated scams are in operation.

What Does 50 Years of Market Data Tell Us?

Analysing data from 1975 to 2025 reveals crucial insights for UK savers and investors about the long-term cost of holding cash.

7p
purchasing power of £1 (1975)
24x
S&P 500 vs cash returns

How Has Inflation Eroded Cash Value?

UK Cash Purchasing Power Erosion 1975-2025: £1 in 1975 now has the purchasing power of just 7p - a 93% loss to inflation over 50 years. Shows decade-by-decade inflation breakdown.
UK Inflation Through the Decades Source: ONS
DecadeAverage Annual Inflation
1970s~13%
1980s~7%
1990s~3.5%
2000s~2.8%
2010s~2.5%
2020s (so far)~5.5%

What Returns Has the S&P 500 Delivered?

50-year average return
~10%
per year (total return)
Positive years
78%
39 out of 50
Best year
+37.6%
1995
Worst year
-37.0%
2008

What Would £1,000 Invested in 1975 Be Worth Today?

£1,000 invested in 1975: S&P 500 grew to £242,000 while savings accounts reached £45,000 and cash under the mattress has real value of just £53. Shows 50 years of UK savings rates.

How Have Wages Compared to House Prices?

1975 vs 2025: The Big Picture Sources: ONS, Nationwide, BBPA
Metric19752025Change
Median UK Salary~£2,500£39,500+1,480%
Pint of Beer20p£5.01+2,405%
Average House£10,388£290,000+2,691%
House/Salary Ratio4.2x7.3x+74%
The Pint Test: In 1975, weekly wages (£48) bought 240 pints. In 2025, weekly wages (£760) buy just 152 pints. Despite 1,480% wage growth, pint purchasing power fell 37%.

What Does the Future Look Like for Cash Savers?

Using the historical 4.5% average UK inflation rate, we can project what prices might look like in 25 and 50 years.

What Could Prices Be in 2050?

Price Projections: 25 Years (2050) TIC calculations @ 4.5% avg inflation
Item2025 Price2050 PriceMultiplier
Pint of Beer£5.01£15.003.0x
Average House£290,000£870,0003.0x
Loaf of Bread£1.40£4.203.0x

What Could Prices Be in 2075?

Price Projections: 50 Years (2075) TIC calculations @ 4.5% avg inflation
Item2025 Price2075 PriceMultiplier
Pint of Beer£5.01£45.009.0x
Average House£290,000£2,610,0009.0x
Loaf of Bread£1.40£12.609.0x

What Happens to £10,000 Over 25 Years?

£10,000 Today: 2050 Scenarios TIC calculations
Scenario2050 ValueReal ValueOutcome
Under mattress£10,000£3,33366% loss
Cash ISA (2% avg)£16,400£5,46745% loss
Cash ISA (4% avg)£26,700£8,90011% loss
S&P 500 (10% avg)£108,300£36,100261% gain
The £1.7tn Problem: UK households hold £1.7 trillion in cash deposits. At 4.5% inflation, this loses £76.5 billion in real value every year. Over 25 years, this could represent £1.13 trillion in lost purchasing power.
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Where Does This Data Come From?

This statistics page aggregates data from authoritative government and industry sources. All figures are cited with their original source.

Primary Sources

  1. 1
    FCA Financial Lives Survey 2024 — Consumer Investments
    Published: May 2025 • Sample: 17,950 UK adults
    View source
  2. 2
    HMRC Annual Savings Statistics 2025
    Published: September 2025 • Data period: 2023-24 tax year
    View source
  3. 3
    Investment Association — Investment Management in the UK 2024-2025
    Published: October 2025 • Data as at December 2024
    View source
  4. 4
    City of London Police / Action Fraud — Investment Fraud 2024
    Published: April 2025 • Data period: January-December 2024
    View source

Historical Data Sources

  1. 5
    ONS RPI Historical Series
    UK inflation data 1975-2025
  2. 6
    Bank of England — Official Bank Rate History
  3. 7
    Nationwide — UK House Price Index
    House price data 1970-2025
    View source
  4. 8
    S&P 500 Historical Returns (Slickcharts)
    Total return data 1975-2024

Additional Sources (Shock Stats)

  1. 9
    Centre for Policy Studies — From Saver to Shareholder
    UK retail investment participation analysis, 2023
  2. 10
    HelloSafe / Visual Capitalist — Global Stock Market Participation
    International comparison data, April 2025
  3. 11
    Equality Trust — UK Wealth Inequality Data
    Analysis of ONS wealth distribution statistics
    View source
  4. 12
    Fairness Foundation — Wealth Gap Risk Register 2024-2025
    UK wealth inequality projections
  5. 13
    Barclays — Finfluencer Research 2024
    Social media investment advice study
  6. 14
    Adclear — TikTok Finfluencer Compliance Analysis
    FCA rules compliance study, November 2025
  7. 15
    IFA Magazine / Knight Frank — UK Inheritance Data
    Great Wealth Transfer analysis, 2024-2025
  8. 16
    Home Builders Federation — Broken Ladder Report
    First-time buyer affordability study, 2024
Note on calculations: Future projections use 4.5% average inflation based on UK historical data (1975-2025). Investment return assumptions use historical averages and are not guarantees of future performance.

Have Questions About This Data?

For press enquiries regarding this research, please contact:

The Investors Centre
Email: info@theinvestorscentre.com

This page is updated annually

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