How to Buy Netflix Shares in the UK – Step-by-Step Guide
Quick Answer: These are the steps to buying Netflix shares:
- Choose an FCA-regulated broker (e.g. eToro, Saxo).
- Open and verify your investment account.
- Fund your account in GBP.
- Search for Netflix (ticker: NFLX).
- Enter investment amount and review fees.
- Place your order and track your holdings.
Introduction
Netflix (NFLX) continues to attract investor attention for its global growth, content strategy, and role in the streaming economy.
This guide breaks down how UK investors can buy Netflix shares safely and efficiently, including fees, brokers, investment steps, and whether it’s still a smart buy in 2025.
How to Buy Netflix Shares in the UK – Step-by-Step Guide
Step 1 – Choose a Regulated UK Stock Broker
Select an FCA-authorised stock broker that supports U.S. stocks. Popular choices include eToro, IG, and Freetrade. Ensure the stock trading platform allows buying NASDAQ-listed shares, offers good UX, and suits your investing style. Check for fees, minimum deposit, and available account types.
Best Brokers for Buying Netflix Shares in the UK
| Rank | Broker | Fees | Best For | Min. Deposit |
|---|---|---|---|---|
| #1 | eToro | £0 commission | Beginners | £50 |
| #2 | Saxo Bank | £9.90 per trade | Advanced traders | £500 |
| #3 | Interactive Brokers | Low FX fees | Frequent investors | £0 |
I personally started with eToro because it was easy to use, but when I wanted more technical analysis, I switched to Saxo Bank. Interactive Brokers is great for frequent investors who want to minimise FX fees.
Not Sure Which Platform to Choose?
Answer 5 quick questions and we’ll provide a personalised recommendation for the best options tailored to your specific needs and experience level.
Step 2 – Open and Verify Your Investment Account
Register by entering personal details, verifying ID (passport or licence), and completing a risk questionnaire. This process usually takes minutes. Verification is required by law and ensures security. Once approved, you can fund your account and start investing in U.S. stocks.
Step 3 – Fund Your Account (GBP or USD)
Most brokers accept GBP deposits via bank transfer or card. Some automatically convert to USD at the time of purchase, applying a foreign exchange (FX) fee. Others offer USD wallets to manage currency conversion manually. Check the FX rate before investing.
Can You Buy Netflix Shares in GBP?
Technically no — Netflix trades in USD on the NASDAQ. However, UK brokers convert your GBP automatically when you place the order. FX fees usually apply. Some platforms offer multicurrency accounts, letting you hold funds in USD to reduce conversion costs.
Did You Know?
As of Q4 2024, Netflix reported over 300 million paid subscribers worldwide, up nearly 20 million from the previous quarter. (Statista)
Step 4 – Search for Netflix (Ticker: NFLX)
Use the broker’s search function to find Netflix, usually listed as “NFLX” on the NASDAQ. The stock page shows charts, pricing, company info, and a “Buy” or “Trade” button. Review the live price before placing your order.
Step 5 – Enter Your Investment Amount
Input how much you want to invest. If using a platform with fractional shares, you can enter any amount (e.g. £25). You’ll see an estimate of how much Netflix stock that buys. Confirm FX fees, if any, before proceeding.
Step 6 – Place the Order and Monitor Holdings
Click “Buy” or “Trade” to submit your order. You may choose market or limit orders. Once executed, the stock will appear in your portfolio. Monitor your Netflix position through your app or dashboard. Set alerts or stop-losses if needed.
Where and How Can You Buy Netflix Shares?
Can I Buy Netflix Stock Directly From the Company?
No. Netflix does not offer direct stock purchases. You must use a regulated broker that provides access to U.S. markets. Most UK investors buy Netflix shares through platforms like eToro, IG, or Trading 212, which support fractional investing and live pricing.
Which UK Brokers Let You Buy Netflix Shares?
FCA-regulated brokers offering Netflix shares include eToro, IG, Trading 212, and Hargreaves Lansdown. These platforms let UK residents buy U.S. stocks easily. Most offer mobile apps, low fees, and fractional shares. Choose based on fees, ease of use, and available features.
What Account Type Do I Need – ISA, GIA or SIPP?
You can buy Netflix shares through a General Investment Account (GIA) or a Self-Invested Personal Pension (SIPP). Stocks & Shares ISAs may allow U.S. shares, but not all platforms support this. Check your provider’s eligibility for holding U.S. equities in an ISA.
Can You Buy Fractional Netflix Shares?
Yes. Many UK brokers, including eToro and Trading 212, offer fractional shares, allowing you to invest with as little as £10. This is useful if a full Netflix share exceeds your budget, letting you gain exposure without needing to purchase a whole share.
What’s the Fastest Way to Invest in Netflix Stock?
The fastest way to buy Netflix stock is through a UK FCA-regulated broker offering U.S. shares, like eToro, IG, or Trading 212. Create an account, fund it, search for “Netflix (NFLX)”, and place a buy order. Fractional shares are also available on most platforms.
Can You Buy Netflix Shares from the UK?
Yes. UK investors can buy Netflix shares via online stock brokers that offer access to the NASDAQ exchange. These platforms convert GBP to USD during the transaction and often support fractional share investing, making it easier to start with small amounts.
What’s the Minimum Amount Needed to Get Started?
You can invest in Netflix with as little as £10 using brokers that support fractional shares. The actual Netflix share price may exceed $500, but fractional ownership allows you to buy a portion of one share rather than a full unit.
How Much Does It Cost to Buy Netflix Shares?
How Much Is a Netflix Share in 2025?
Netflix shares currently trade at approximately $500–$550, but the price fluctuates daily. Check your broker for the latest live pricing. You can buy fractions of a share if the full share price exceeds your budget.
What Are the Broker Fees and Currency Conversion Charges?
Most brokers don’t charge commission for U.S. stock purchases but apply FX fees ranging from 0.45% to 1.5% per trade. Some charge inactivity or withdrawal fees. Always review the fee schedule before funding your account.
How to Sell Netflix Shares – Step-by-Step:
- Go to your portfolio – Log in to your broker account and find Netflix (NFLX).
- Select ‘Sell’ – Choose how many shares or how much value you want to sell.
- Pick an order type – Market (sell instantly) or limit (set your price).
- Review the details – Check for FX conversion fees or commissions.
- Confirm the sale – Click ‘Sell’ to complete the transaction.
Is Netflix Stock a Good Investment?
What’s the Recent Performance of Netflix Stock?
Netflix stock has rebounded strongly since 2023, driven by subscriber growth, ad-tier monetisation, and cost-cutting. In 2025, it remains a top NASDAQ performer, although volatility is common. Always check updated fundamentals and charts before investing.
What Will Netflix Stock Be Worth in 5 Years?
Analysts predict potential growth, with 5-year targets ranging from $600 to $800, depending on revenue and margin expansion. However, forecasts vary, and all investments carry risk. Diversification and long-term strategy are essential.
What Are the Key Risks to Be Aware Of?
Key risks include content costs, competition (Google, Disney+), regulatory pressure, and global market saturation. Netflix operates in a fast-moving industry where consumer preferences shift quickly. Price volatility is high, especially during earnings reports or macro events.
Is Netflix Stock Volatile?
Yes. As a tech growth stock, Netflix can swing 5–10% in a single day around major announcements. Use limit orders and consider long-term holds to smooth out volatility. Beginners should start with smaller positions and manage exposure.
How to Make the Most of Your Netflix Investment
Should You Use a Stocks & Shares ISA to Buy Netflix?
Some ISA providers allow U.S. shares within a tax-efficient wrapper. Capital gains and dividends are tax-free. Check your platform’s ISA eligibility for U.S. stocks. Not all brokers offer ISAs that support NASDAQ assets like Netflix.
Can You Earn Dividends from Netflix?
No. As of 2025, Netflix does not pay dividends. It reinvests profits into content and platform expansion. Investors benefit from capital appreciation rather than income. If you want dividend stocks, consider companies with stable, mature business models.
Can You Trade Netflix Shares or Hold Long-Term?
Yes. You can swing trade Netflix stock for short-term profits or hold for years. Long-term investors often use dollar-cost averaging (DCA). Traders may use chart setups and earnings reports for entry/exit points. Choose the strategy that fits your goals.
Can You Buy Netflix in an ETF?
Yes. Netflix is included in ETFs like the Invesco QQQ Trust (QQQ), which tracks the NASDAQ-100. This offers instant diversification with lower risk. Buying ETFs is ideal if you want exposure to tech without single-stock concentration.
Are There UK Stocks With Similar Exposure?
No UK-listed stocks match Netflix’s streaming business directly, but media companies like ITV or BT have partial exposure. Consider international ETFs if you want similar industry coverage with UK tax benefits.
Should You Use a Robo-Advisor or Direct Investing?
Robo-advisors automate investing in diversified portfolios, sometimes including U.S. stocks like Netflix via ETFs. Direct investing gives more control but requires more research. Choose based on your experience, risk tolerance, and desired involvement.
How to Invest in Netflix Through a Fund
You can invest in Netflix indirectly by buying a fund or ETF that holds its stock. Popular options include the Invesco QQQ Trust (QQQ) and Vanguard U.S. Growth ETF (VUG). These funds provide diversified exposure to top U.S. tech stocks, including Netflix.
Which Funds Contain Netflix Stock?
Several ETFs hold Netflix shares, offering diversified exposure to tech and media stocks.
| Fund Name | Netflix Weight % | Other Major Holdings | Best For |
|---|---|---|---|
| S&P 500 ETF (VOO, CSP1) | ~1.2% | Apple, Microsoft, Amazon | Broad market exposure |
| Nasdaq 100 ETF (QQQ, QQQ3) | ~2.5% | Tesla, Nvidia, Google | Tech-heavy investment |
| Communication Services ETF (XLC) | ~4% | Meta, Disney, Comcast | Media & streaming focus |
Statistic:
In Q4 2024, Netflix generated total revenue of over $10.2 billion, up from $8.8 billion the previous year. (Statista)
Final Thoughts
Buying Netflix shares is straightforward for UK investors using regulated brokers. With fractional shares, global access, and intuitive platforms, getting started has never been easier. Still, remember that tech stocks carry volatility. Consider long-term horizons, tax-efficient accounts, and diversify where possible.
Trade Smarter, not Harder
- Copy Trading
- Competitive Fees
- Multi Asset Platform
61% of retail CFD accounts lose money when trading CFD’s with this provider.
Still Not Sure Which Platform?
FAQs
What is the simplest way of buying Netflix stock in the UK
The simplest way to buy Netflix shares is through a trading app by placing a market or basic order, prompting the platform to execute it as soon as possible.
Is Netflix stock a good investment?
Netflix is a leading streaming service with over 300 million subscribers. The stock has strong growth potential but faces competition from Disney+ and Amazon Prime Video. Its high valuation and stock volatility mean it suits long-term investors willing to handle risk.
Can I buy Netflix shares in the UK?
Yes, UK investors can buy Netflix (NFLX) shares through FCA-regulated brokers like eToro, Saxo Bank, and Interactive Brokers. Since Netflix trades on the NASDAQ (USA), brokers may charge FX conversion fees when buying in GBP.
Does Netflix pay dividends?
No, Netflix does not pay dividends. It reinvests profits into content production and global expansion. Investors in dividend stocks may prefer alternatives like Disney (DIS) or other dividend-paying media companies.
