Our Best Stocks and Shares ISAs

Authored by:
Thomas Drury
Thomas Drury

Thomas Drury


Seasoned finance professional with 10+ years' experience. Chartered status holder. Proficient in CFDs, ISAs, and crypto investing. Passionate about helping others achieve financial goals.

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Dom Farnell
Dom Farnell

Dom Farnell


Dom is a Co-Founder and of TIC. A passionate investor and seasoned blog writer with a keen interest in financial markets and wealth management.My goal is to empower individuals to make informed investment decisions through informative and engaging content.

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Last Updated 11/05/2024
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Please bear in mind that the value of investments can decrease in addition to increasing, which means there is a possibility of receiving an amount lower than your initial investment. It is generally advisable to retain your investments for a minimum of five years in order to maximize the likelihood of achieving your desired returns. Capital at risk.

Quick Answer: What's the Best Pick for 2024?

For 2024, eToro stands out as the best pick for investors seeking an innovative approach. Its user-friendly platform, extensive social trading features, and diverse investment options make it ideal for both new and experienced investors aiming to diversify and grow their portfolios.

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Trading 212
Interactive Investor
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Variety of Assets
Stocks, cryptocurrencies, CFDs
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Stocks 3000+, ETF's 1000+
1,000+ ETFs, Stocks (UK & International), Bonds, Ethical Investments
18,000+ markets, stocks, ETFs, commodities, currencies, bonds, funds
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Yes (in conjunction with Moneyfarm)
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Understanding Stocks and Shares ISAs

What is a Stocks and Shares ISA?

A Stocks and Shares Individual Savings Account (ISA) is a type of savings account available in the UK that allows individuals to invest in a range of financial products such as stocks, bonds, funds, and more, without paying tax on the gains, dividends, or interest earned. This type of ISA is designed to encourage long-term savings and investments by offering tax efficiency, which can significantly enhance the potential returns over time.

Benefits of Investing Through an ISA

Investing through a Stocks and Shares ISA offers several benefits:

  • Tax Efficiency: One of the most compelling reasons to invest through a Stocks and Shares ISA is the tax advantages it provides. Any capital gains or dividends received from investments within the ISA are free from tax. This means you don’t have to pay capital gains tax on any profits from the sale of your investments, nor is there any additional tax on dividend income, which can lead to substantial savings, especially for higher or additional rate taxpayers.

  • Flexibility: Stocks and Shares ISAs offer a great deal of flexibility in terms of investment choices. Investors can include a mix of shares, bonds, funds, and government securities, allowing them to tailor their investment strategy to their risk tolerance and financial goals.

  • Compounding Potential: Since returns within an ISA are not taxed, the full amount of any gain can be reinvested. Over time, this compounding effect can significantly increase the growth potential of your investments, as earnings generate their own earnings in subsequent years.

  • Accessibility: While some retirement savings options lock in funds until retirement, Stocks and Shares ISAs allow for withdrawals at any time without tax penalties. This accessibility makes it an excellent option for long-term savings that might also need to be accessed in case of emergencies.

By utilizing a Stocks and Shares ISA, investors can take a more active role in managing their portfolios, potentially leading to higher returns while enjoying significant tax benefits and flexibility. This makes it an attractive option for both seasoned investors and those new to the world of investments.

How to Choose the Best Stocks and Shares ISA

Key Factors to Consider

Choosing the right Stocks and Shares ISA involves several key factors that can impact your investment success and satisfaction with your account. Considerations should include:

  • Provider Reputation: Opt for providers known for their reliability and strong customer service.
  • Platform Usability: The ease of using the platform’s interface can significantly affect your investment experience, especially if you are a new investor.
  • Access to Information: Look for platforms that provide robust research tools, educational resources, and up-to-date market data to help you make informed decisions.

Comparing Different ISA Providers

When comparing ISA providers, it’s important to look at:

  • Performance Track Record: Check historical performance data of the ISA accounts, though past performance is not an indicator of future results.
  • Customer Reviews: What are other users saying? Look for feedback on customer support, ease of use, and overall satisfaction.
  • Additional Features: Some ISAs offer features like auto-balancing, investment advice, or ethical investment options which might align better with your personal investment philosophy.

Fees and Charges

Understanding the fees associated with an ISA is crucial as they can eat into your investment returns:

  • Annual Platform Fee: Many providers charge a yearly fee based on the percentage of your investments.
  • Trading Fees: Costs incurred each time you buy or sell investments. Some platforms offer a number of free trades.
  • Transfer Fees: If you decide to move your ISA from one provider to another, be aware of any potential transfer fees.

Investment Options

The range of investment options available can vary significantly from one provider to another:

  • Type of Investments: Does the provider offer access to the types of assets you’re interested in, such as shares, bonds, funds, or ETFs?
  • Control Over Investments: Some ISAs are self-select, allowing you complete control over your investment choices, while others are managed and make investment decisions for you based on your risk profile.
  • Ethical Investment Choices: For those interested in socially responsible investing, check if the provider offers ethical funds or ESG (Environmental, Social, and Governance) focused investments.

Choosing the best Stocks and Shares ISA for you will depend on a balance of these factors, aligned with your personal financial goals and investment style. Be sure to conduct thorough research and consider all aspects before making a decision.

Top Stocks and Shares ISA Providers for 2024


TIC Score 4.7/5

eToro – Best Overall Platform

eToro press release image from March 10, 2023, announcing partnership with Moneyfarm to provide ISA solutions, featuring colorful microphone visuals symbolizing announcement.



eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Trading 212 Logo

TIC Trading 212 Score 4.5/5

Trading 212 - Excellent for a Sign Up Incentive

Screenshot of Trading 212's 'What is an ISA and how does it work?' article highlighting features of ISAs with a clear, educational layout, updated April 15, 2024.

Use code TIC to get a free share worth up to £100



Please bear in mind that the value of investments can decrease in addition to increasing, which means there is a possibility of receiving an amount lower than your initial investment. It is generally advisable to retain your investments for a minimum of five years in order to maximize the likelihood of achieving your desired returns. Capital at risk.

interactive investor logo linking with homepage

TIC  Score 4.4/5

Interactive Investor – Best for Customer Service

Interactive Investor Stocks & Shares ISA promotion page showing a new tax year offer of £100 worth of free trades, prominently featuring Trustpilot rating and sign-up incentives.



Please bear in mind that the value of investments can decrease in addition to increasing, which means there is a possibility of receiving an amount lower than your initial investment. It is generally advisable to retain your investments for a minimum of five years in order to maximize the likelihood of achieving your desired returns. Capital at risk.

Provider Comparison Overview

When comparing top Stocks and Shares ISA providers for 2024, eToro, Trading 212, and Interactive Investor stand out due to their distinctive features and offerings:

  • eToro is well-known for its social trading platform that allows users to copy trades of successful investors, making it ideal for those new to investing or those looking for investment ideas.
  • Trading 212 offers a highly intuitive app that appeals to beginners, and it provides commission-free trading, which is beneficial for minimizing costs on frequent transactions.
  • Interactive Investor is favored by more experienced investors due to its comprehensive range of investment options and fixed monthly fee structure, which can be cost-effective for larger portfolios.

Spotlight on Top Providers

Each provider brings something unique to the table:

  • eToro not only offers traditional stocks and shares but also provides access to cryptocurrencies and other alternative investments.
  • Trading 212 excels with its user-friendly interface and no-fee model on trades, appealing especially to those who are cost-conscious.
  • Interactive Investor provides extensive research materials and tools, making it suitable for those who take a hands-on approach to manage their investments.

Features and Benefits

  • eToro: Social trading capabilities, a wide range of markets, and no stamp duty on stock purchases.
  • Trading 212: Zero commission on trades, no foreign exchange fees on international stocks, and an option for auto-investing.
  • Interactive Investor: Offers a flat fee, a wide selection of investment types including funds, shares, trusts, and ETFs, and access to international exchanges.

Customer Reviews and Ratings

Customer feedback highlights:

  • eToro users appreciate the community aspect and the variety of trading options, though some note concerns about withdrawal fees.
  • Trading 212 is praised for its easy-to-use platform and excellent customer service, though some users desire more features and tools.
  • Interactive Investor is lauded for its comprehensive offering and great customer support, but some users feel the platform could be more intuitive.

Each provider has its strengths and weaknesses, and the best choice depends on individual investment style, experience level, and financial goals. Investors are encouraged to consider their personal needs and preferences when selecting a Stocks and Shares ISA provider.

What to Know About ISA Fees

Understanding the Fee Structure

When you invest through a Stocks and Shares ISA, you’re likely to encounter various fees that can affect your investment growth. Understanding the different types of fees and how they are applied is crucial for managing your investments effectively. Typically, ISA fees can include platform fees, transaction fees, and fund management charges, which may be structured as a percentage of your assets or as a flat fee.

How Fees Affect Your Returns

Fees can significantly impact the overall returns of your investment portfolio over time. Even small differences in fees can compound into substantial amounts, reducing your potential earnings. For example, a platform fee of 1% annually on a portfolio of £20,000 would equate to £200 per year, potentially growing much larger if these fees continue as your investment increases. Understanding this impact is essential for evaluating the true cost of an investment and choosing the right ISA provider.

Common Fees Explained

  • Platform Fees: These are charged by the ISA provider for using their platform and can be a flat fee or a percentage of the assets under management.
  • Transaction Fees: Some providers charge a fee each time you buy or sell investments within your ISA. This fee can vary depending on the type of asset and the frequency of transactions.
  • Fund Management Fees: If you invest in mutual funds or similar products, there will typically be a management fee associated with these funds, known as the ongoing charge figure (OCF).
  • Transfer Fees: If you decide to transfer your ISA from one provider to another, there may be fees associated with moving these assets.
  • Exit Fees: Some providers may charge a fee if you decide to close your ISA or transfer all assets out.

It’s important for investors to thoroughly review all applicable fees and understand how each can affect their investment returns over time. Choosing the right provider involves balancing the cost of fees with the benefits and services offered.

Maximizing Your ISA Investment

Effective Investment Strategies

To maximize your returns from a Stocks and Shares ISA, it’s essential to adopt investment strategies that align with your financial goals and risk tolerance. Here are a few strategies to consider:

  • Diversification: Spread your investments across different asset classes (stocks, bonds, funds) and sectors to mitigate risk and capitalize on different market opportunities.
  • Regular Contributions: Setting up regular contributions can benefit from dollar-cost averaging, reducing the impact of volatility by purchasing more shares when prices are low and fewer when they are high.
  • Rebalancing: Periodically review and adjust your portfolio to maintain your desired asset allocation, ensuring that your investment strategy stays on track as market conditions change.

Managing Risks and Rewards

Balancing risk and reward is crucial for investment success, especially in a Stocks and Shares ISA where your capital is at risk. Here are ways to manage these factors:

  • Risk Assessment: Understand your own risk tolerance and ensure your investments reflect this. Younger investors might tolerate higher risk for greater potential returns, whereas those closer to retirement might prefer more conservative options.
  • Protective Measures: Use stop-loss orders or invest in lower-risk funds to safeguard your portfolio against significant losses.
  • Stay Informed: Keeping abreast of market developments and adjusting your investments accordingly can help manage risks effectively.

Long-Term vs. Short-Term Investments

Choosing between long-term and short-term investments depends largely on your investment horizon and financial goals:

  • Long-Term Investments: These are generally suited for retirement savings or other goals more than five years away. Long-term investing usually involves equities or funds that can ride out market volatility and benefit from the potential for higher returns over time.
  • Short-Term Investments: If you anticipate needing access to your money within five years, consider more liquid and lower-risk investments like bonds or short-term treasuries, which are less affected by market fluctuations.

By implementing these strategies and understanding the distinctions between long-term and short-term investments, you can effectively maximize the growth and safety of your ISA investments. Regular reviews and adjustments will help ensure that your portfolio aligns with your evolving financial needs and market conditions.


A Stocks & Shares ISA is an individual savings account that allows UK residents to invest in a variety of financial instruments like stocks, bonds, and funds without paying tax on returns.

For the tax year 2024, you can invest up to £20,000 in a Stocks & Shares ISA, which is the total annual allowance for all types of ISAs.

The main benefits include tax-free gains, dividends, and interest, which means all returns within the ISA are exempt from capital gains tax and income tax.

Yes, you can transfer investments from another ISA or from non-ISA accounts, but keep in mind that transfers from non-ISA accounts may have tax implications.

Consider factors like fees, investment options, ease of use, customer service, and additional features such as mobile apps and research tools to find the provider that best fits your investment style and goals.

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