• Written by

How to Build a Crypto Portfolio?

Why is a Crypto Portfolio Important?

Investing in cryptocurrency is a bit like the Wild West—it’s fraught with risks but filled with opportunities. Just like any other form of investment, the key to success in the crypto world is diversification. A well-structured crypto portfolio not only minimises your risk but also maximises your potential for profit.

What This Guide Offers You

If you’ve ever wondered, “How do I build a crypto portfolio?”, then you’re in the right place. This guide will walk you through the basics of cryptocurrency, the different types of coins available, and how to get started with investing. Discover how to swap currencies like btc gbp or btc aud to seamlessly access a diverse range of cryptocurrencies. By the end, you’ll have all the tools you need to build a robust crypto portfolio.

Understanding Cryptocurrency

  • What is Cryptocurrency?

Cryptocurrency is a digital or virtual form of currency that uses cryptography for security. Unlike traditional currencies, which are issued by central governments, cryptocurrencies operate on technology called blockchain, a public ledger containing all transactions updated by a network of computers.

  • How Cryptocurrency is Created

Cryptocurrencies are usually created through a process known as mining—a kind of lottery to incentivise individuals to contribute their computing power to manage the network. In the case of Bitcoin, for example, the lottery is held about every 10 minutes.

Different Coins and Companies

  • Bitcoin: The Pioneer

Bitcoin is the original cryptocurrency and remains the most valuable and popular one today. Created by an unknown person or group of people under the pseudonym Satoshi Nakamoto, Bitcoin introduced the concept of a decentralized digital currency.

Market Cap: $500 billion [1]

Dominance: Roughly 48% of the entire crypto market

Use-Case: Primarily as a store of value and medium of exchange

  • Ethereum: Beyond Currency

While Bitcoin aims to disrupt traditional currencies, Ethereum aims to be even more versatile, offering a platform for smart contracts.

Market Cap: $200 billion [2]

Dominance: About 18% of the market

Use-Case: Smart contracts, decentralised applications (DApps)

  • Altcoins and Their Purpose

The term ‘Altcoins’ refers to all cryptocurrencies other than Bitcoin. These can range from direct competitors like Litecoin to more specialised coins like Ripple (XRP), which aims to facilitate cross-border transactions.

Tokens and Projects: A Deep Dive

Tokens in the cryptocurrency realm represent a unit of value issued by a project. They are the secondary assets that are running on the blockchain of primary assets like Bitcoin or Ethereum. Tokens often serve a multitude of functions within the ecosystems of the projects that issue them. But what sets tokens apart from coins? And how can you successfully incorporate them into your cryptocurrency portfolio?

Understanding the Basics: Tokens vs. Coins

In the crypto world, the terms “token” and “coin” are often used interchangeably, but they’re not the same. A coin like Bitcoin or Litecoin operates on its own blockchain, while a token usually operates on an existing blockchain. For instance, the ERC-20 tokens function on the Ethereum blockchain.

The Different Types of Tokens

There are primarily three types of tokens:

  • Utility Tokens: These tokens provide a user with a future access to a product or service. An example of this would be the Basic Attention Token (BAT), which is used within the Brave browser to tip content creators.

  • Security Tokens: These tokens derive their value from an external, tradable asset and are subject to federal laws that govern securities. For example, a real estate company might issue tokens that represent a share of a building, and token holders could then receive a portion of the rental income.

  • Non-Fungible Tokens (NFTs): These tokens are unique and cannot be replaced with something else. For example, each CryptoPunk is an NFT and unique.

Popular Projects and Their Tokens

Here are some projects with tokens that have gained a lot of attention and why they matter:

  • Chainlink (LINK): A decentralised oracle network, Chainlink allows smart contracts on Ethereum to securely connect to external APIs, payment systems, and other services.

  • Uniswap (UNI): This is a decentralised exchange platform that facilitates automated transactions between cryptocurrency tokens on the Ethereum blockchain through smart contracts.

  • Aave (AAVE): A decentralised finance protocol that allows people to lend and borrow crypto. Lenders earn interest by providing liquidity to lending pools, while borrowers can obtain loans by tapping into these pools in both an over collateralised or under collateralised manner.

Investing in Tokens: What You Need to Know

When investing in tokens, thorough research is paramount. Here are some things to consider:

Use Case: Understand the utility of the token within its project’s ecosystem. As with any investment there has to be substance behind the idea or utility. Whether that’s XRP and its future facilitating cross border transactions or Tesla and its dominance in the electric vehicle sector.

Team: Research the people behind the project. A strong team with a track record in crypto or related industries is a big plus. Firstly are the team promoting them selves, if so, this is a good thing. Then you need to workout what experience they have in this sector and how they all bring value to the project.

Community: A strong, active community can be a good indicator of the project’s credibility and potential for growth. Check out their Twitter, Discord and other community based forums. You can often get the latest news and sometimes be ahead of the curve by keeping a keen eye on these channels.

Market Cap and Circulating Supply: These factors can give you a good idea of a token’s potential for profit (or loss). Multiple channels like CoinMarketCap & DexScreener.

How to Start Investing

Setting Up a Wallet

Before you can own any cryptocurrency, you’ll need a digital wallet. This can range from online wallets to hardware wallets that store your assets offline for extra security.

Researching Coins

Never invest in something you don’t understand. Websites like CoinMarketCap or CoinGecko provide comprehensive data on various coins, their market cap, volume, supply data, etc.

Exchanges and How to Use Them

Exchanges like Coinbase, Binance, and Kraken allow you to buy, sell, and hold cryptocurrency. Some even offer educational resources to help you understand the market better.

Building Your Crypto Portfolio

Building a robust crypto portfolio is more than just picking and choosing a few cryptocurrencies and hoping for the best. It involves a methodical approach that requires careful planning, a keen understanding of the market dynamics, and a diversification strategy that can weather market volatility.

Are you a crypto enthusiast aiming to build a portfolio that not only withstands the test of time but also offers remarkable returns? Then understanding how to diversify your crypto assets is crucial. Diversification isn’t just about having different kinds of assets; it’s also about understanding how these assets relate to each other and how they fit into your overall financial goals.

Why Diversification is Crucial in Crypto Investing

The importance of diversification can’t be overstated. Given the volatile nature of the cryptocurrency market, having all your eggs in one basket can be particularly risky. A well-diversified portfolio can help you reduce risk while still offering a good chance for returns.

Types of Assets in a Crypto Portfolio

Major Cryptocurrencies

Consider starting with well-established cryptocurrencies like Bitcoin and Ethereum as they are generally less volatile than newer, lesser-known coins.


These are alternatives to Bitcoin and are usually more volatile. Examples include Litecoin, Ripple, and Cardano.


Tokens represent a unit of value issued by a project and are secondary assets that run on the blockchain of primary assets like Bitcoin or Ethereum.


These are cryptocurrencies designed to minimise price volatility, pegged to assets like the US Dollar or Gold. Examples include Tether and USD Coin.

Equity in Crypto Companies

Investing in stocks of companies involved in cryptocurrency can also be a part of your diversified portfolio.

Starting with Risk Assessment

Understanding your risk tolerance is the starting point for building any investment portfolio, crypto or otherwise.

  • High-Risk, High-Reward: Younger investors may be more inclined to take higher risks for potentially higher rewards.

  • Balanced: A balanced approach would involve a mix of both risky and safe investments.

  • Low-Risk: More conservative investors may opt for more stable assets like stablecoins or equity in established companies.

Diversification Strategie

The 70-20-10 Rule

If you’re embarking on the journey of crypto investing, you’ve likely stumbled upon various strategies suggesting how to allocate your assets. Among these, the 70-20-10 rule stands out as a straightforward yet effective approach, especially helpful for those new to the volatile world of cryptocurrencies. But what exactly does it entail, and how can you implement it successfully in your investment journey?

The Fundamentals

The 70-20-10 rule is a classic asset allocation strategy, widely applied across various investment portfolios, not just in the crypto world. The numbers 70, 20, and 10 represent the percentage of your total investment that you should allocate to low-risk, medium-risk, and high-risk assets, respectively. Here’s a breakdown:

  • 70% Low-Risk Assets: These could be stablecoins like Tether or USD Coin, which are generally less volatile. You could also consider equity in well-established blockchain technology companies.

  • 20% Medium-Risk Assets: Think of cryptocurrencies that have been in the market for a reasonable period and have shown some stability. Examples could include Ethereum, Ripple, or Litecoin.

  • 10% High-Risk Assets: These are your wildcard entries. This portion of your portfolio could include newer tokens, ICOs, or other high-reward but also high-volatility choices.

The Rationale Behind the Rule

Why 70% in Low-Risk Assets?

The bulk of your investment should be in low-risk assets to act as a safety net. Cryptocurrencies are notoriously volatile, and having a stable foundation can mitigate the effects of market downturns.

Why 20% in Medium-Risk Assets?
These assets provide a good balance between risk and reward. They offer a chance for decent returns without rocking the boat too much.

Why 10% in High-Risk Assets?
This is your opportunity to take a calculated gamble. The high-risk assets could offer exponential returns and make all the difference in your portfolio’s overall performance.

The Equal Weight Strategy

Here, you invest an equal amount in each asset class or individual asset.

The Risk-Adjusted Strategy

In this approach, each asset’s percentage in your portfolio is determined by calculating its risk-reward ratio.

2017 Bull Market

Those who diversified their portfolio in 2017 by including a mixture of Bitcoin, altcoins, and tokens saw the best performance.

2020 Pandemic Year

Investors with a diversified portfolio that included stablecoins and equity in crypto-related companies weathered the economic uncertainties much better.

Building Your Crypto Portfolio with Diversification in Mind

Do your own research (DYOR): This is the most critical step in any investment, but especially in the high-risk world of crypto.

  • Consider Liquidity: Always consider how quickly you can convert an asset into cash without affecting its market price.

    Re balance Regularly: Keep an eye on your portfolio and readjust as needed. Taking regular profits is a key part of your

Practical Tips for Monitoring Your Portfolio

  • Use Portfolio Tracking Apps: Several apps help you keep an eye on your diversified assets.

  • Set Alerts: Be aware of significant price changes in your assets.

  • Regular Check-ins: Have a set schedule to assess and potentially rebalance your portfolio. Calculating

Risks and Rewards

Investing in cryptocurrencies involves high risk. The market is extremely volatile, and while high rewards are possible, losing your entire investment is also a very real risk. Therefore, never invest more than you can afford to lose.

Incorporating Stablecoins

Stablecoins like USDC or Tether (USDT) are cryptocurrencies designed to be pegged to a reserve asset, like the U.S. Dollar. Including them in your portfolio can offer a buffer against the market’s inherent volatility.

Bitcoin: If you’d invested $1,000 in Bitcoin in 2011, it would be worth millions today.

Dogecoin: Initially started as a joke, Dogecoin has given huge returns since becoming a mainstream meme coin.


How much should I invest initially?

Start with an amount you can afford to lose.

Is it too late to invest in cryptocurrencies like Bitcoin?

The crypto market is volatile but still relatively young. While past performance doesn’t dictate future results, many believe it’s not too late.

What are the tax implications of crypto investments?

Tax laws vary by country, so consult a tax advisor knowledgeable in cryptocurrency.

How can I stay updated on market trends?

Follow reputable crypto news sites, set up alerts, and actively participate in online forums and social media.

Can I make short-term profits with crypto?

Yes, but it’s riskier and requires a solid understanding of the market.

Is my investment safe?

There are always risks involved, so do your due diligence and invest wisely.


Building a well-diversified crypto portfolio doesn’t happen overnight. Take your time to understand the market, do your research, and start small. With the right approach, you can build a portfolio that not only mitigates risks but also provides attractive returns.

I'm Dom Farnell, a retail investor sharing my market experiences through blogs and articles. Though not a professional advisor, I aim to offer practical insights based on real-world experience, exploring strategies, challenges, and opportunities in investing.

Resize text-+=
Translate »