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How to Buy GameStop Shares in the UK: A Step-by-Step Guide

A person in the UK using a laptop to buy GameStop shares online, with a British flag and financial icons in the background, set in a modern home office.

Quick Answer: To Buy GameStop Shares in the UK, You’ll Need to:

  1. Select a broker that offers access to US stocks.
  2. Create and fund your brokerage account.
  3. Search for GameStop using the ticker symbol ‘GME’.
  4. Place a buy order for the desired number of shares.
  5. Confirm and finalize your purchase.
  6. Monitor your investment to manage potential risks and returns.



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Introduction To GameStop

Investing in GameStop has become a popular topic among UK investors, especially after its unprecedented market movements. If you’re considering buying GameStop shares, this guide will walk you through the process, ensuring you understand each step involved.

Understanding GameStop and Its Market Impact

Brief History of GameStop

GameStop is an American video game, consumer electronics, and gaming merchandise retailer. Founded in 1984, it has become a household name in the gaming industry. Recently, GameStop made headlines due to a short squeeze driven by retail investors, which caused a significant surge in its stock price.

GameStop’s Role in the Stock Market

GameStop’s stock became a symbol of the power of retail investors, challenging traditional hedge funds. This phenomenon highlighted the potential for volatility and the importance of understanding market dynamics before investing.

Trading chart of Gamestop on eToro

Preparing to Invest in GameStop Shares

Assessing Your Investment Goals


Before purchasing GameStop shares, it’s crucial to define your investment goals. Are you looking for short-term gains or a long-term investment? Understanding your objectives will help guide your decisions.


Understanding the Risks Involved


Investing in volatile stocks like GameStop carries risks. Prices can fluctuate widely, leading to potential losses. Ensure you’re comfortable with these risks and only invest money you can afford to lose.

Man with megaphone influencing people

Choosing the Right Broker in the UK

Overview of UK Brokers for Buying US Stocks


Several brokers in the UK allow you to buy US stocks, including GameStop. Popular options include eToro, Hargreaves Lansdown, and IG. Each broker has its own set of features and fees, so it’s essential to compare them.


Comparing Fees and Services of Popular Brokers


When choosing a broker, consider factors such as commission fees, platform usability, customer service, and additional features like research tools and educational resources. For instance, eToro offers commission-free trading, making it an attractive option for many investors.

Setting Up Your Brokerage Account

Required Documentation and Verification

To set up a brokerage account, you’ll need to provide some personal information and documentation. This typically includes proof of identity (such as a passport or driver’s license) and proof of address (like a utility bill or bank statement).

Funding Your Account

Once your account is set up, you’ll need to fund it. Most brokers, including eToro, offer various funding options like bank transfers, credit/debit cards, and even PayPal. Choose the method that suits you best.

Person reading newspaper

Placing Your Order for GameStop Shares

Understanding Different Types of Orders (Market, Limit, etc.)

There are different types of orders you can place when buying shares. A market order buys the stock at the current market price, while a limit order allows you to specify the maximum price you’re willing to pay. Understanding these options will help you make more informed decisions.

Step-by-Step Process to Buy GameStop Shares

  1. Log in to your brokerage account.
  2. Search for GameStop (GME) in the platform’s search bar.
  3. Decide the number of shares you want to buy.
  4. Choose the type of order (market or limit).
  5. Review and confirm your order.


For example, on eToro, you can search for GameStop, enter the amount you wish to invest, and click on “Open Trade” to execute your purchase.

Monitoring and Managing Your Investment

Tools and Resources for Tracking GameStop Shares


Once you’ve purchased GameStop shares, it’s important to monitor your investment. Use tools and resources provided by your broker, such as price alerts, news updates, and performance charts, to stay informed.


Strategies for Managing Your Investment Portfolio


Diversifying your portfolio can help mitigate risk. Consider spreading your investments across different sectors and asset classes. Additionally, regularly review your portfolio to ensure it aligns with your investment goals.

Investment with an arrow pointing upwards

Tax Considerations for UK Investors

Understanding Capital Gains Tax on US Stocks

When you sell your GameStop shares, any profit you make may be subject to Capital Gains Tax (CGT). The current CGT allowance in the UK is £3000, meaning you can earn up to this amount in profits before paying tax.

How to Report and Pay Taxes on Your GameStop Shares

You must report any taxable gains on your self-assessment tax return. Keep detailed records of your transactions, including purchase dates, sale dates, and profit amounts, to accurately report your gains.


Investing in GameStop shares can be exciting and potentially rewarding. To buy GameStop shares in the UK, start by researching the company and determining your investment amount. Choose a broker that offers access to US stocks, such as eToro, and set up your account. Fund your account and place your order for GameStop shares by searching for the ticker symbol GME.

Monitor your investment regularly and use your broker’s tools to stay informed. Be aware of the tax implications and ensure you report any gains. By following these steps, you can invest in GameStop shares confidently and responsibly.

Additional Resources


No, GameStop is listed on the New York Stock Exchange (NYSE), but you can buy its shares through UK brokers that offer access to US stocks.

A short squeeze occurs when a heavily shorted stock’s price rises rapidly, forcing short sellers to buy back shares at higher prices, further driving up the price.

Yes, eToro is a regulated broker and considered safe for investing. However, always conduct your own research before choosing a broker.

Yes, some brokers, including eToro, allow you to purchase fractional shares. This means you can invest in GameStop even if you don’t have enough funds to buy a full share, making it more accessible for investors with smaller budgets.

Most brokers offer tools and resources to help you track your investments. You can set up price alerts, follow market news, and use performance charts to stay informed about GameStop’s stock performance. Additionally, financial news websites and stock analysis apps are great for staying updated.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

I'm Dom Farnell, a retail investor sharing my market experiences through blogs and articles. Though not a professional advisor, I aim to offer practical insights based on real-world experience, exploring strategies, challenges, and opportunities in investing.

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